One of his crucial insights is that seemingly positive feelings, thoughts, and states of mind also carry an emotional charge that tends to cause an attachment to, and a rebuilding of, the original problem. By clearing the charge from both sides of a cognitive-emotional constellation (e.g 'I fear failure' and 'I love failure', as well as, for example, 'I love success' and 'I hate success'), a more complete neutralisation of the problem is achieved. The more the emotional charge is cleared from these mind-body 'complexes' (to use an old Jungian term), the more free the person becomes to fulfil his or her potential. This is the basis of the method he calls Reflective Repatterning. In the workshop we also discovered how to play with a person's potentially troubling thoughts, making these more and more extreme, in both positive and negative directions, for more extensive resolution of the issue. We also noted that targeting thoughts and statements to do with identity ["I am ..."] provides the most potent basis for change.