The problem with most of these criteria is that they depend somewhat on which pot wishes to call which kettle black. For example, with regard to ‘obscurantist language’, some of the most inelegant and jargonistic language is found in the cognitive-behavioural literature – where facing your fears is called ‘exposure’, refraining from an activity is called ‘response prevention’, learning to relax is called ‘stress inoculation’, and revising your thoughts is called ‘cognitive restructuring’. Beck’s cognitive therapy not only lacks ‘connectivity’ to psychological findings regarding cognition and mood, but is incongruent with it (Fancher 1995). As for ‘boundary conditions’, CBT seems to be prescribed for almost everything these days, from chronic pain to schizophrenia. Any novel theory or therapeutic approach, particularly of a holistic nature, is likely to be dismissed as pseudoscience on the basis of the above criteria. Case studies are always likely to be initial forms of evidence – and, indeed, in many instances are the most appropriate kind of data [Roth & Fonagy, 1996, p 16-17]. Although the principle of falsification is important, it is not unreasonable also to cite evidence that is consistent with the theory in question – confirmatory evidence is surely not irrelevant (Stove 1982). Any radically new approach is likely to display a relative lack of connection to the dominant paradigm, but may have connections to more distant fields of scientific enquiry. A new approach may also not yet have access to established journals willing to consider papers that derive from an unfamiliar paradigm. If a manuscript is sent to reviewers who are invested in a prevailing paradigm they may be likely to reject it. Therefore it is often the case that new approaches are presented first in the form of books, with case histories – as with early accounts of behaviour therapy and cognitive therapy, and some of the recent therapies, such as Eye Movement Desensitisation, Thought Field Therapy, and so on.